The story behind Mokuzai
The concept of Mokuzai watches was created a rainy autumn afternoon 2014. We have always strived to create something of our own and something unique. It was important for us when creating Mokuzai, that the design was appealing to everyone regardless of gender and that it represents conscious swedish design – with natural materials from mother earth.
The purpose of the watch was to create a presence, to complete the owners total look, to give the owner that unique touch. Whether you are going to school, hanging out with friends or are suited up for work – our watches will work.
Mokuzai isn’t about getting rich, it is about walking the entrepreneurial path we always wanted to take. We don’t want to seclude anyone from the chance of wearing a Mokuzai watch, thus giving it a price that is more suited for the customer. We see Mokuzai not only as a watch but an everyday accessory that will stand out and suit all kinds of styles. It will be the final touch of your outfit before going outside the door and meeting the world.
The Mokuzai testimonial
Mokuzai is more than a watch, it is a part of nature. Made with precision and soul, the Mokuzai watches represent a perfect blend of conscious Swedish design and extraordinary Japanese watch movement. The trees’ souls will live on through the Mokuzai watches.
Mokuzai reflects the natural beauty that is among us every day. Just like the life circles in a tree, each watch tells a story of how it lived, how it was formed, and as times goes by it will become your companion for the future.